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Content Strategy for the Web Kristina Halvorson
Publisher: New Riders Press

I chatted with Paul Biederman, design expert and social media friend about his take on visual and our content strategies. The group aims to monetize cross-platform content and creating a digital strategy across mobile, social and the web. We're kicking off 2010 by starting the CDG Book Club. Every month or so, we'll be reading a book about the web industry and posting our raves, rants, and other unsolicited opinions. For the sake of future proofing and business agility, marketers should develop content strategy independent of any specific medium. That's what I do—somebody's finally named it. More and more, the platforms are catering to this and the way people like to engage. And Cross Company Initiatives Group, The Hollywood Reporter has learned. Paul shares his expertise in his interview and in the Slideshare he prepared to add even more value to his If you look across the web and especially on the social platforms, you will see that people love sharing pictures and meme-style images! When I first heard the term “content strategist” a few years ago, I thought, Yay! It's too limiting to constrain content strategy to the domain of web communications only.